Why Change Management Is the Essence of Employee Advocacy

Business leaders or organizational heads who have “employee advocacy” on their to-do lists for 2015 have no right to expect their people to welcome these initiatives with open arms. Effective change management is essential for success; people need to be convinced of the benefits before they commit to participating, and that means senior management setting the example.

Source: www.socialmediatoday.com


About the Change Samurai

The Change Samurai is a Global Resource Centre for the professional change practitioner implementing corporate transformation.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s